Introduction
In Digital Marketing, we sell products and services online using digital channels like SEO, email, social media, the Internet, Mobile devices, Search engines, and others.
Some experts consider digital marketing an entirely new endeavor that requires a new way of approaching customers and understanding their demands and interests compared to traditional marketing.
What is digital marketing in simple words?
Digital marketing is everywhere. When you open Instagram, you’ll find at least one example of digital marketing. When you sign up on some web page and you receive their newsletter, that’s digital marketing. Blogs you read every day are also a good example.
Our lives consist of spending time online, and digital marketing is here to take advantage of that. It includes any form of marketing products or services that involves electronic devices.
Digital marketing strategy includes actions that can help you achieve your goal by carefully selecting online marketing channels.
For example, a good digital marketing strategy is urging your audience to share your post on Facebook to enter a contest where they’ll get a free product of yours.
Digital Marketing Strategies
As the world is getting more and more digitalized in every aspect and digital marketing is a blooming career today, a few strategies are used in digital marketing to promote products and services online.
- Affiliate marketing: To put it, affiliate marketing is promoting products and services of other people or companies and earning a commission when you make sales.
- Email Marketing:Email marketing is a type of digital marketing where you promote a product or service or get traffic to your website by sending emails. In email marketing, we do something called building an email list where we collect emails from people in certain niches or topics and send them emails.
- There are three types of email marketers
- Legal email marketers
- Bulk mailers
- Cold email marketers
- There are three types of email marketers
3. Pay-Per-Click Advertising (PPC):PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially,
it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
4. Social Media Marketing: Social Media Marketing is Simply Selling through Social Media
Social Media Marketing is what I believe to be the single most powerful marketing force of our generation.
There are two components to it Organic and Paid
Organic Marketing utilizes free methods for distributing your content. It is usually most effective once you already have an audience built up. Usually, brands will invest heavily in their organic marketing to remarket to an audience they already have, whether it be via email, Instagram, Facebook, or any other channel where they already have a following.
5. Content Marketing– You’ve probably heard the mantra, ‘CONTENT IS KING!’ But let’s decode this catchphrase. Content marketing, once a mere strategy to stand out, has evolved into a non-negotiable necessity. It’s not just a choice; it’s the lifeblood of digital marketing, the heartbeat behind every thriving business.
6. Search Engine Optimization (SEO)- SEO, SEO Search Engine Optimization.
SEO stands for “search engine optimization,” which is the process of getting traffic on search engines from the free, organic, natural search results. SEO is a technique that is used to implement on our website to make it up.
There are two types of SEO
On-page SEO
OFF-page SEO
On-Page SEO: On-page SEO is the method of optimizing individual web pages to make the search engines rank higher and receive more direct traffic. On-page refers to changes done on the website page.
Points to remember in On-Page SEO are:
1) The page title should have a keyword.
2) Website should have Meta Description.
3) Avoid Duplicate title, which means two pages should not have the same title name.
4) Every page should have one H1 (Heading tag 1) with a relevant keyword.
5) Page content should be of more than 500 words.
6) Every image on our website should have ALT text.
7) ALT text should have a keyword.
8) Our website load time should be less than 4 secs.
9) A website should be Mobile Friendly.
10) Our website should be secure, which means the website should have an SSL Certificate.
11) Website should have Good Spent Time.
12) Our website should have a minimum of one external link.
13) Multiple internal links should be there on our website page.
14) We should go for a secure and fast server.
15) Our Website URL should contain the Keyword.
OFF-Page SEO: Off-page SEO refers to tactics that can be used to boost a website’s ranking on the search engine results page (SERPs). Many people associate off-page SEO with the building of links but it’s not just that.
Off-Page SEO, in general, has to do with methods of marketing–outside website design–in order to rank a website higher in the search results.
how does SEO works ?
- Content Marketing
Content is effective in both attracting the search engines and helping your organization make connections with site visitors.
The secret to creating content that is optimized for both the search engines and your human site visitors is to create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience.
2. On Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
3. Off Page SEO
Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.
In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
4. Social Media
Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time.
5. Keyword Research
Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).
SEO is a never-ending, ever-evolving, multidimensional science. Every SEO would love to find the magic formula that could once and for all explain how SEO works, with specific rules and concrete equations on the table.
Unfortunately, SEO is too complex to fit into a template. Although it does evolve around principles and certain rules, its inner workings are all about analyzing and applying tactics that work and sifting out tactics that do not.
Bear this in mind, and keep a close eye on your competitors, and you will definitely succeed in search results. This is how SEO works, and will continue to work, until the process is completely outsourced to AI.
Domain and hosting
The domain name and web hosting are internet services, it helps to build your online presence. So, you need to choose the right domain and web hosting providers.
There are a lot of website domain and hosting providers available on the internet. You just need to choose the best and affordable web hosting provider.